DIAMONDS: THE PERFECT GEM
By Alan Lowe
Tags: , Diamonds , gem stones , love affairs , first dates , expensive purchase , romantic stone , cut , colour
Others articles in: Lifestyle & beauty
The true reality about the most romantic stone
in the world, is that it has a financial value
and although this financial value will never
outweigh the sentimental value, it is
nonetheless significant to both the man who
buys it and the woman who will wear it.
E.G.L. can help ensure that
this financial investment is a
sound one.
ABOUT E.G.L.
With offices in nine countries around
the world, the European Gemological
Laboratory has been grading
diamonds to the highest international
standards since 1973.
E.G.L. South Africa opened its doors
in 1980, and today has offices in both
Johannesburg and Cape Town,
boasting over a hundred years of
cumulative gemological experience.
Because E.G.L. South Africa is not
involved in the buying or selling of
gems, it has no vested interest in the
grading of the stones. It is completely
independent - and completely
dependable. It aims to take the
guesswork out of buying diamonds,
and strives to provide potential
investors with peace of mind.
Each stone is examined and
re-examined to stringent standards by
both the experienced human eye and
the exacting computer aided by
modern gemological technology. Vital
statistics are recorded in terms of
carat, colour, cut and clarity.
The end result? An E.G.L. South
Africa certificate, which is an
internationally-accepted and respected
means of diamond verification.
WHY E.G.L.?
It takes a long time to get to the
point where you are ready to buy a
diamond for someone. Take a little
more time to ensure that the gem you
select to symbolize your love is of the
best quality your money can buy.
You have the right to know what
you're buying. You have the right to
know that your financial investment is
a sound one. You have the right to
request a certificate.
You look at a diamond and see love.
E.G.L. South Africa examines it in
terms of carat, colour, cut and clarity.
You're swept off your feet. We're firmly
grounded in reality.
The value you
place in the stone is steeped in
emotion while the value E.G.L South
Africa places on the gem is guided by
decades of experience and training.
We are a perfect match, in the
purchase of the gem that represents
the perfect union between emotional
and financial investment.
DO YOU DEAL WITH OTHER TYPES OF
STONES?
E.G.L. South Africa also evaluates and
grades coloured stones, including
tanzanite, emerald, ruby, sapphire as
well as the subtly pink - and soon-tobe-
incredibly-popular - Morganite.
FOR MORE INFORMATION VISIT www.egl.co.za
JOHANNESBURG Suite 410, S.A. Diamond Centre, 225 Main Street, TEL: (011) 334 4527/8, FAX: (011) 334 2193
CAPE TOWN Suite 704, 7th Floor, 80 Strand Street, Cape Town, TEL: (021) 419 8828





